Automating assignment means defining the rule once — by branch, by batch, by availability — and letting the system apply it consistently every time new leads arrive.
Manually deciding assignment for every new batch of leads is repetitive and inconsistent over time.
An assignment rule set once applies consistently to every new batch, instead of being decided manually each time.
Branch or agent-level assignment rules apply consistently to new lead batches.
New leads become available to the whole branch automatically.
Where the assignment rule rarely changes.
Assignment can be set at the branch or batch level so new leads flow to the right place automatically.
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