DEN MOBILECalculating sales automation ROI doesn't require anything complicated — a straightforward formula with transparent assumptions gives a more honest answer than a vendor's generic "save 30% of your time" claim.
The Basic Formula
ROI = (Value of time/output gained − Cost of the software) ÷ Cost of the software
Estimating the Value Side
| Input | How to estimate it |
|---|---|
| Hours saved per agent per day | Measure or estimate reduced dialing/logging overhead |
| Effective hourly value of agent time | Loaded cost per agent ÷ working hours per month |
| Additional sales from extra capacity | Extra calls possible × your current conversion rate (illustrative, not guaranteed) |
A Worked, Illustrative Example
These are illustrative example figures, not guaranteed outcomes:
- Time saved: 1 hour/agent/day (example) × 20 agents = 20 hours/day
- Effective hourly agent cost: RM15/hour (example)
- Value of time saved: 20 hours × RM15 = RM300/day, roughly RM6,600/month (22 working days, example)
Compare that monthly value figure against your actual software cost for a rough ROI picture — again, using your own real numbers rather than this illustrative example.
Important Caveats
This calculation estimates time/capacity value, not guaranteed revenue. Whether reclaimed time converts into actual additional sales depends on lead supply and conversion rate — covered in more detail in related articles on conversion specifically.
How DEN MOBILE Helps You Measure This
DEN MOBILE's reporting shows actual calls-per-agent before and after adoption, giving you real figures to plug into this formula rather than relying on an industry-wide estimate that may not reflect your specific team.
Frequently Asked Questions
Is the example figure in this article a real benchmark?
No, it is explicitly illustrative. Use your own team's actual hourly cost and measured time savings for an accurate calculation.
Does time saved always translate into revenue?
Not automatically — it translates into extra calling capacity. Whether that becomes revenue depends on lead supply and conversion rate.
How do I measure actual time saved after adopting automation?
Compare calls-per-agent-per-day before and after adoption over a comparable period, rather than relying on an estimate alone.
Want to automate this?
Lead → Call → Tag → WhatsApp → Follow-Up → Sale → Report — DEN MOBILE automates the workflow around every step.