Outbound telesales for water filter products is often appointment-setting by nature — the call's job is to book a home visit, not to close the sale itself.
Treating an appointment-setting call the same as a direct-close call misrepresents what success looks like.
The call workflow is optimised around booking an appointment, with the appointment itself tracked as a follow-up.
"Appointment Booked" as a distinct, trackable outcome from "Sold".
Measure what the call is actually meant to achieve.
Where the call's job is to book a visit, not close a sale.
Yes, outcome tags can distinguish appointment-setting from direct sales.
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